China's ceramic industry is how ......
The current global financial crisis intensified, is gradually strengthening into a tsunami, a strong impact every corner of the world. The community established industrialized countries in Europe, thi...
The current global financial crisis intensified, is gradually strengthening into a tsunami, a strong impact every corner of the world. The community established industrialized countries in Europe, this crisis is easy-to-digest, various unfavorable factors derived therefrom recoil United States, Japan and the Asian continent, China is becoming the focus of attention by the crisis. RMB appreciation or depreciation? The policy of expanding domestic demand and the extent to resolve the relative surplus of industrial capacity? Whether the enormous pressure of more than 20 million army of the unemployed job placement can be a soft landing? Ability to curb the momentum of the slide in the property market? Everything will be a severe test of the trend of the economic situation in 2012. Senior economic experts predicted that the second round of the depth of the crisis will come, in 201,210 more, many experts and scholars exclaim: true winter 2013. All of these cloud hung over the sky of the ceramic industry, how to deal with the real winter of 2012? From the Association to the enterprise in the ceramic industry, from the terminal distributors to the professional media, in efforts to explore and verify this serious problem.
I think in the the currently manufacturing industry downturn, facing some difficult circumstances, is a favorable time for ceramic enterprises to adjust product structure, transformation and upgrading from:
The a ceramic enterprises can stop and re-examine our industry, we re-examine the ceramic enterprises to re-examine our products, repositioning study the market in order to find the right way to identify breakout Road. At the same time, we must take a close look the ceramic enterprises which is still relatively weak, what kind of work do not identify the short board repair in a timely manner.
2, to strengthen the ceramic enterprises internal management, especially to enhance product quality management, strengthening financial management, a good one into a mark. Good thinking of an austere life, further tapping the potential to increase revenue.
Vigorously strengthen technology research, improve the use of alternative materials, some low-grade raw materials, to study the low-cost innovative mud glaze formula put into use, to achieving cost-effective.
Ongoing market study, research, participate in various exhibitions, exchange and more contact with the merchants, to establish good connections, consolidation of existing customers and to attract old customers to increase orders, develop new markets and new customers, in order to secure more orders. This year, the new Pearl Group under the brand throughout the country carried out relying dealers to pull the terminal sales promotion activities in various forms, and achieved good results. Increase in the number of dealers, it is more important, the new Pearl active implementation of the new channel model, the degree of structure and the main push of its agency brands to consider when selecting dealers, and combined with the new Pearl multi-brand characteristics and sub-brand strategy, customer differentiation, the regional agency combining with Direct retail, intensive distribution strategy, rational distribution rapidly improve distribution efficiency. Pearl dealer team structure has also undergone a fundamental change, the main push new Pearl dealer proportion to further improve, and laid a solid foundation for the rapid growth of the performance.
5, strengthen product design, technological innovation, new product development work. Increase investment, the development of high-end and high value-added as well as to meet the market demand for the product, especially the development and production of all-inclusive conjoined, water-saving and high-grade super-water-saving conjoined and toilet, as well as cabinet basin, square pots and other products . Development and production of affordable products to respond to market changes, timely good product reserves, to meet the needs of different markets. Design and development of products with our own technology and intellectual property rights, the production of products with core competitiveness, so that "people have me have, people have my new people my special" unique the fists products and specialty products to attract customers and market to obtain pricing initiative. Imitation of innovation to overcome the previous sample processing and generic single practice. It is reported that for every 100 square meters of ceramic tiles in the domestic ceramic market, there are three square meters belonging to the new Pearl production, which is unique in the market concentration degree of dispersion of the ceramic industry. Only the layout of the science in order to further support its growth. Several years ago, the new Pearl is a radical organizational structure, top-down reorganization of the use of advanced management ideas and concepts, the implementation of business process reengineering, and improve operational efficiency. New Pearl has mastered the core technology of the research and development of a variety of products, and has developed a vertical fabric products, full polished glaze products, inkjet printing products, ceramic stone and a number of influential new products fill the trade gap to form a business-oriented technological innovation system, gradually followed by technology-oriented enterprises to leading technology enterprises.
6, strengthen brand building. Increase investment, widely publicized through media advertising, by participating in a variety of exhibitors ceramic enterprises trademarks, product, and pay attention to product quality, enhance the level of service to the market to promote the characteristics of competitive products and water-saving products gradually improve visibility, reputation ceramic enterprises and products in domestic and overseas markets.
7 focus on domestic market development. China's market is the largest market in the world, and to be fully prepared in terms of products, channels, marketing strategies. Development and production for domestic products, a series, and the supporting technology. Strong with the national construction of affordable housing, affordable housing opportunity, the main engineering. Do supporting production, supporting sales of ancillary services. The same time, the construction of stores, chain stores, outlet stores, consolidate a second-tier market, efforts to develop three or four lines market.
8, actively seek cooperation with well-known brands in the world ceramic enterprises marriage, by means of management, technology, markets, channels, enhance the level of ceramic production and operation.
9, glued to the changes in the international market, re-plan the layout of the market. The development of non-EU customers, avoiding direct export to the European Union, the entrepot trade exports to the EU; explore Southeast Asia, the Middle East, Australia, Africa, Eastern Europe and other emerging markets. Product development programs and marketing strategies targeted to develop. So that the East does not shine bright. Conditional and the strength of ceramic enterprises, implementation of the "going out" strategy, the factories overseas mergers and acquisitions. In international market development, fast service capabilities, order manufacturing services has become an invaluable asset of the new Pearl. In recent years, the performance of the new of Pearl International trade marketing center growing year by year, department employees overall high-quality overseas education and work background of employees accounted for 40%. The introduction of the group of international talent to participate in the international competition for the new Pearl has laid a good foundation, and has already begun to play and shows the unique impact. The new Pearl will be carried out in-depth research segments, sub-channel for the global market intensive focus on strengthening South-East Asia, the South American market, but also the development of a comprehensive and balanced focus on the markets of Europe, the Middle East, North America and Africa. Now, the new Pearl's international marketing network has covered more than 120 countries and regions around the world, so the time is ripe, the new Pearl will be set up overseas branches. New Pearl in Europe, South America, the Middle East, Southeast Asia and other countries and regions to establish branches authorized the customers exclusive agent new Pearl products, on the basis of traditional trade, the new Pearl has also strengthened cooperation with overseas famous brand, with overseas well-known manufacturers, large building materials chain and supermarket established extensive sales and cooperative relations, and commissioned the design and production of other manufacturers through OEM (OEM) the OBM (brand output), ODM () the form of the global market and channel resources integration, to broaden international market to increase sales. New Pearl in recent years stepped up efforts to export its own brand promotion, so that enterprises export growth of 15% year by year, the growing international influence.
Ma has said, more brutal "Today is cruel tomorrow, the day after tomorrow is OK, most of the enterprises are dead tomorrow night." Many withdraws from the enterprise, the reasons vary, but one thing is the same - they could not cultivate a The branch is faithfully followed the confidence of winning the talent and innovation system and helping the development of enterprises. How to safely enterprises must face the reality of the "winter". Less impetuous, less extravagant, less pollution, plus quality, plus innovation plus services. Domestic enterprises have already sounded the clarion call of "quality change the world", technical innovation, service innovation, quality of management innovation Chinese ceramics enterprises to fight the market storm Dinghaishenzhen.